International Journal of

Arts , Humanities & Social Science

ISSN 2693-2547 (Print) , ISSN 2693-2555 (Online)
DOI: 10.56734/ijahss
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A Case Study of BBQ Becky-Themed Memes on X (Formerly Twitter): Using a Black Feminist Lens

Abstract


In 2018, a YouTuber captured a woman on video calling the police on a Black family for having a barbecue in the park. It went viral. Within days, the incident developed into a meme and the instigator, Jennifer Schulte, became known as “BBQ Becky.” The public conversations that surfaced on social media featured an image of Schulte on a cellphone reporting the innocuous behaviors of Black people participating in various activities. This case study examines BBQ-Becky themed memes shared on X (formerly Twitter) and how they framed the incident. Our findings support the idea that nontraditional platforms provide alternate messages than those found in mainstream media.

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IJAHSS by IPRPD is licensed under a Creative Commons Attribution 4.0 International License.