The way of
communication and thinking are reconstructed by mobile phone photography. Due
to the advancement of technology and economy, mobile phone chips have become
advanced and the quality of photography has improved. In addition to the communication function,
the camera function of smartphones is more valued by consumers and mobile phone
manufacturers. Apps with built-in cameras, photo editing and social websites
are constantly being upgraded., and mobile phone photography and social media
has been combined. The influence and interaction of digital images in social
leisure makes mobile phone photography play an important role in people's
communication on social websites. This research mainly analyzed the preferences
of mobile phone photography in leisure, and the Evaluation Grid Method (EGM) of
Miryoku Engineering was applied to extract theattributes of mobile phone photography. William
DuMouchel continuous Kano model was applied to summarize the evaluation factors
of young users on the quality of mobile phone photography. SPSS.17 statistical software was applied for
reliability analysis, and IPA satisfaction was applied as the weighted factor
evaluation. Technique for Order Preference by Similarity to Ideal Solution
(TOPSIS) was applied to evaluate preference factors. The purpose of this
research is to analyze the preferences of mobile phone photography in leisure
life through these research methods, and also to provide a reference for the
future promotion of mobile phone photography.
