International Journal of

Arts , Humanities & Social Science

ISSN 2693-2547 (Print) , ISSN 2693-2555 (Online)
DOI: 10.56734/ijahss
Disrupting The Workload Monotony: Exploring the Impact of Video Essays On Gen-Z Student Engagement and Satisfaction in Online Courses

Abstract


This study explores the effectiveness of intermittently replacing traditional synthesis essays with student-authored video essays in online courses to alleviate student workload monotony while maintaining academic rigor. With the increasing prevalence of multimedia consumption among Generation Z students, particularly through short-form videos (SFVs) (Zhang, Hazarika, Chen, & Shi, 2023), this research investigates whether engaging students in both the consumption and production of video content enhances learning outcomes and course satisfaction. Using a quasi-experimental design, 83 undergraduate students enrolled in an online Educational Psychology course were randomly assigned to one of three groups: no video, video consumer, and video consumer & producer. The results suggest that students in the video consumer & producer group exhibited significantly higher post-test scores compared to those in the other groups, indicating that active video production promotes deeper learning. Furthermore, students in the video essay group reported higher assignment satisfaction levels as compared to students writing traditional essays, supporting the idea that multimedia assignments can increase engagement and motivation in online learning environments (Hughes & Roblyer, 2023). These findings underscore the potential of video essays as a dynamic tool for fostering intellectual engagement, enhancing retention, and reducing the online course overload associated with repetitive written assignments. The study highlights the need for educators to adapt course designs to better align with the multiliteracies of today's students.