Despite the growing
number of publications and studies on TV series, little attention has been paid
to their role in transmitting and sharing values, developing democracy, raising
awareness of various threats (such as terrorism or health and climate crises),
and promoting social inclusion, gender equality, and diversity. This article
argues that television series constitute a central space of contemporary
ethical life, where viewers engage with moral dilemmas, social conflicts, and
forms of collective imagination. Drawing on philosophical approaches to
ordinary ethics and pragmatist aesthetics, it highlights how popular culture
contributes to moral education and democratic reflection. It examines the
growing role of artificial intelligence in shaping cultural consumption through
recommendation systems, raising new ethical challenges related to visibility
and diversity. By situating TV series at the intersection of culture, politics,
and AI, the paper calls for renewed analytical frameworks capable of addressing
their transformative social power.
