This paper critically
examines the reception and integration of artificial intelligence (AI) within
the South Korean and French film industries, highlighting how each national
context shapes the trajectory of technological adoption. Employing a comparative
methodology, the analysis draws on industry reports, trade publications,
government policy documents, and festival materials to trace recent
developments in both countries.
As this research argue, South Korean cinema is
negotiating a particularly important shift for its economic and cultural
situation with the help of AI, in a way that allows it to transcend a system
that was once successful but has now run out of steam. On the contrary, French
film industry sees the same situation as a further loss of authority for its
already waning artistic hegemony.
By contrasting South Korea’s proactive embrace of AI
as a means to restore industrial profitability and cultural competitiveness
with France’s cautious approach rooted in artistic tradition and regulatory
frameworks, the paper thus illuminates how divergent cinematic traditions and
policy responses mediate the impact of AI, ultimately influencing the
preservation – or transformation – of cultural specificity in a rapidly
globalizing media ecosystem.
